01
Diagnose
Separate signal from noise, identify what’s limiting progress, and decide what actually deserves attention.
JARROD TAFOYA
GROWTH STRATEGY & EXECUTION
You know what isn't working.
The hard part is knowing what to change, what to test, and what comes first. Good execution only matters when it's aimed at the right problem.
02
Test
When the answer isn’t obvious, design the experiment, measurement, or analysis needed to learn what changes the outcome.
03
Build
Turn the answer into whatever the problem requires whether it's language, creative, targeting, digital experiences, tools, or infrastructure.
04
Systematize
Turn understood actions and decisions into workflows that reduce recurring work, create better data, and make room for the next problem.
Selected work
ARRESTED DEVELOPMENTNBAAMERICAN EXPRESSACCPROJECT PHAROS
Inside this issue
01
Growth
Find what's limiting growth, decide what matters first, and build the strategy and execution to move it.
02
Websites
Strategy, structure, copy, design, and build aligned around what the site needs to communicate and convert.
03
Treatments, RFPs & decks
Complex ideas shaped into clear, persuasive stories built to win the bid/decision.
04
Systems & bespoke tools
Custom-built tools, workflows, and automations that remove friction and make the work more effective.
Selected Work
Dispatches
The build01
Arrested Development
Digital Growth System
Website, analytics, email, and fan interaction — built to work as one connected system.
The work02
NBA × American Express
Treatment Strategy, Story and Design
Concept, narrative structure, visual language, and director's voice shaped into a persuasive commercial bid.
The bid03
City of Atlanta
State of Tech, Two Years Running
Two consecutive RFP wins spanning strategy, reporting, presentation narrative, and delivery for the City of Atlanta.
The build04
ACCAC
Built From Scratch. Ready to Run.
Strategy, structure, copy, design, development, and a backend the client team could manage independently.
The return05
Alternative Health Atlanta
20x Audience Growth
Two years of creative testing and growth execution across web, organic social, email, and paid media.
The studio06
Iman Europe
Built the Brand and Grew the Audience
Brand strategy, website, release campaigns, and audience growth across streaming, social, and email.
Outcomes
01
Built
• Digital infrastructure for Arrested Development (including fan wall interaction). • Bespoke production budgeting platform. • 16 client websites from 2025-26. • Email marketing and podcast distribution systems.
02
Returned
• HUDDLN: 5k → 60k protocol users • AHA: 250 → 5,200 Instagram followers • Iman Europe → 3.6x listener growth, 2x IG growth, 4x email list growth • Arrested Development → 3x growth on email open rate, 20x growth on click rate
03
Won
• Consecutive City of Atlanta RFPs for ‘State of Tech’ presentation • Commercial treatment for NBA/Amex • ACCAC digital infrastructure RFP • Commercial treatment for Five Guys
The Throughline
Finance taught me to look for signal, sequence, risk, and return. Startups taught me to find the real constraint, work across functions, and move the right thing first. Creative and technical work taught me how to turn that judgment into something people can understand, use, and act on.
That’s the throughline: understand the problem, figure out what needs to be learned, choose the right intervention, and execute it well.
When something becomes understood and repeatable, I look for ways to turn it into a system so the time spent repeating solved work can move toward the next experiment, opportunity, or constraint.
The work can take very different forms because the objective comes first; the discipline follows.
Recommendations
What partners say
“Jarrod designed and built the entire ACCAC website from scratch and revitalized our digital presence. What makes him exceptional is his ability to operate as a true end-to-end partner. You hand him an initiative, and he delivers a complete, scalable asset without needing to be managed.”
Leslie Stevens
ACCAC Coordinator
“He brings creative judgment and execution to every brief, and every deliverable comes back stronger than I asked for, on time, with a point of view I didn't have to wrestle with. If you need a partner who takes an idea and turns it into something better than you imagined, hire him.”
Donnie Beamer
Atlanta Technology Leader
Opinion · The next assignment